Wednesday, August 26, 2009

Help Getting Your Video Production Started

By Mark McGill

Video production is an elaborate process. Many issues may arise when you begin looking for someone to complete your production. A solid understanding of these issues will help you to better work with video production companies and help you to end up with the quality of production that you are looking for.

The Intended Use

Before you do anything else, take time to assess what you will actually be using your production for. There may be options that you might hope for, but realistic planning is the best move. Most video productions are for private or limited use only. If, on the other hand, your budget and marketing plan does include media buys and/or long term financial support, then broadcast or wide-release is a true consideration factor.

Video production service will vary in cost and complexity based on your end use. So be sure to relay your intentions to your producers so that they can plan well and deliver what you need.

Video Production Format And Resolution

What to shoot your production on and how to export are determined by your intended use for the final product. Film, digital, standard definition and high definition are some of the options you will have to decide upon. Informing your video production company what your goals are will also help them help you decide which will be best for your video production.

Many people will suggest film production right away. Film can be one of the most expensive formats. Though film is very high quality, digital media can be used instead with great savings for most applications. Even standard definition versus high definition is still acceptable for many projects. HD will ultimately become the standard, but it is not quite there yet.

Another notable option is HDV which is very similar to HD and works well for most projects, especially with skilled post work. If you are looking for HD, video production companies that are worth their salt should inform you of this option.

Delivery Time

When do you need your video production to be completed? Film can take longer than HD which can take longer than web video production because of processing requirements. Don't underestimate the time it will take to finish your video production.

Do not underestimate how elaborate your production may become. If you have a grand idea that requires a lot of extra preparation and post work, realize that your final product won't be ready for quite a while. If you plan well and communicate well with video production companies, you will be able to reduce this time period. Video production companies should be able to give you the best idea of when your project will be complete if you furnish them with as much details as possible.

Video production can be quite an involved process to delegate and manage. Hopefully by doing a little research before beginning your venture, you will know full well what your end use will be and what quality requirements and timelines your video production should fall into. Once you've done the legwork upfront, you are sure to come out with a stellar video production to share with our audience.

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